74,750 Professionals Experienced the Pulse of HORECA 2026!
Thousands of professionals from every corner of Greece, 500 leading exhibitors, and an electric atmosphere! For four days, the heart of entrepreneurship beat at the Metropolitan Expo.
74,750 forward-thinking executives departed inspired, equipped with new ideas, fresh perspectives, and strategic partnerships, feeling optimistic about the future of their businesses. More than just a trade show, HORECA is a comprehensive experience that combines passion, expertise, and emerging trends.
During this year’s four-day event, visionaries from the tourism and foodservice sectors converged to discover the future of the industry.
HORECA 2026 reaffirmed its role as the essential link for Greek business, offering unparalleled access to innovative products and cutting-edge technologies that drive sustainable growth. 500 exhibitors presented their most bespoke and premium offerings, providing a holistic view of global market shifts while connecting with both long-standing and new partners.
From hospitality and fine dining to the bakery and coffee industries, the most pioneering solutions were introduced to professionals who demand nothing less than top-tier quality. Reflecting the show’s immense influence, 56.5% of visitors traveled from regional Greece. This highlights that decision-makers from across the country trust HORECA to upgrade their businesses through modern services and international brands.
A Pulse of Innovation and Inspiration at HORECA’s Special Events!
The exhibition’s parallel actions once again stole the spotlight, offering attendees a deep dive into the future of the industry.
At HORECA Business Lab, tourism and foodservice professionals discovered cutting-edge marketing and management tools through a series of intensive, interactive workshops. The stage of Coffee Championships 2026 by SCA Greece, was “on fire” as top-tier baristas competed at the highest level, showcasing world-class skills and precision. An all-star lineup of renowned chefs presented at Gastronomy Lab, the future of sustainable gastronomy and the most modern culinary trends, inspiring the next generation of flavors.
An Unrivaled Success
HORECA 2026 truly captivated industry professionals. Executives from across Greece and abroad attended the event, leaving impressed by the scale and quality of the showcase. The atmosphere of optimism and enthusiasm was evident in visitor feedback, as they discovered groundbreaking products, fresh ideas, and forged meaningful business connections. The exhibition proved once again that it remains the premier destination for anyone seeking the next big innovation to scale their business.
Τhank you for your trust. See again 12-15 February 2027!